Promoting biking

When:     Spring 2019

Team:     6 students

Bachelor thesis at

Chalmers University of Technology

3 civil engineering students,

2 mechanical engineering students,

1 design engineering student (me)

An evaluative study of how to promote biking and change behaviors of commuting.

The study consisted mainly of empirical studies, meeting with experts, and evaluating existing solutions. These then resulted in some design suggestions for both companies and municipalities.

My contributions
  • User Journey mapping

  • Surveys

  • Interviews

  • Personas

  • Workshop

  • Benchmarking

  • Lo-fi solution sketches

Problems and Solutions


An evaluative study



The project focus was to evaluate how businesses and municipalities can contribute to promoting biking. This by investigating current behaviours of commuting & suggesting solutions to promote biking among residents and employees


research &

study trip.

As part of the research and benchmarking we went to Copenhagen to visit Copenhagenize, a company which is specialized in bicycle culture. Copenhagenize shared knowledge of how they work to promote biking through infrastructure, we had a meeting followed by a tour in the city to show actual examples. We also visited an architectural firm to discuss possibilities and restrictions from their perspective when designing new buildings and city hubs.

Our benchmarking study also included existing solutions for infrastructure, bike racks, and service stations. As well as reading up on reports from both Swedish and international Transport agencies.


user studies.

The user evaluations of the project were performed in 3 phases.

Phase 1 consisted of an online-survey spread through social media to bikers in the Gothenburg area, reaching 250 responders over a one week period. This gave us a great starting ground and let us set the direction of the upcoming phases.



In phase 2 we conducted interviews, which together with the results from the survey was compiled into three personas and user journeys. The personas represented people ranging from those who always choose the bike to those who never bike. Focusing on their respective needs and requirements for a better experience as well as the needs they have in common.



Lastly, in phase 3, we organized a workshop with 15 participants divided into two sessions. The workshop evaluated existing and suggested solutions to common problems and also let the participants come up with their own suggestions. The workshop evaluated solutions in three different areas:

- Infrastructure & roads

- Storage & bike racks

- Service & maintenance

The results from the workshop combined with the gained knowledge from research led to our final suggestions presented in the next section.  

final solutions.

service & maintenance.

Access to services such as changing rooms, lockers, and showers promotes biking among employees since it limits the influence of both weather and effort.

Access to simple maintenance stations with bike pumps and tools keeps the bike in good condition. Deals with bicycle repair companies, possibly through pop-ups, promote biking and provides a premium feel.  


Infrastructure and roads are the most important factor when promoting biking.  


A great bike path includes:

  • Visual/physical separations between drivers, bicyclists, and pedestrians.

  • Wider, clearly marked, one-way lanes in both directions.

  • A greater interplay btw. road users in crossings and roundabouts.  

  • Clearer and more consistent usage of signs and directions.

storage & parking.

Prioritizing bike parking over car parking would promote biking. The parking should be easily accessible from the bike lanes and close to the workplace. The parking should preferably provide protection against rain. Access to facilities such as changing rooms should be placed in connection to parking and/or the workplace.


The bike racks should provide:

  • possibility to lock the frame

  • stability without scratching the bike

  • quick and easy access